Prasad Jindam: Over a decade in the advertising world as an art director, taking baby steps with the camera since 2013
I live to find the bigger stories that lie within the smaller details - how the contrasts, contradictions, creativity allows the unexpected to flow into my work. LIVING LIFE ONE FRAME AT A TIME has beenmy underlying principle. It is something that I follow not only in my work but also in my personal life.
My artsy life began in 1999 with being a student at the Sir JJ Institute of Applied Arts, Mumbai. From there I went on to work on some brilliant brands like DOVE, PARARCHUTE, PONDS, TAJ GROUP OF HOTELS as an Art Director. In this advertising journey of 11 years, I was exposed to some of the best in the business of photography and advertising and I never failed to pick up little lessons from each of them. Finally, In 2013 I took a learned leap into Commercial Photography.
There’s so much that’s expected of me as a photographer...but all I want to do is to know the subject in a way that allows me to picture them in a manner that they stay lively for years to come, and help one place the perfect photograph in that space in order to remind you every day of that wonderful story.
My photographs show how I relate to the world they’re candid, honest and warm; and they always manage to find the amazing story in everyone.
I am always on the lookout for inspiration. But ultimately it’s the people who drive my work, opening my eyes to something new all the time. This approach to my craft has allowed me to be recognized in various publications across platforms